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Are you confused about search engine optimization (SEO) for Pinterest? Do you want to know what’s the best SEO strategy for 2020? What are the ranking factors on Pinterest and how does Pinterest algorithm work? What helps your pins show high in search results on Pinterest? Knowing these SEO factors, and including them into my Pinterest strategy, is exactly how I get over 300,000/mo pageviews of free organic traffic to my blog from Pinterest.

How does Pinterest categorize your pins?

1. Pin title
You could only use your Rich pin titles.
But you can also change pin titles now and pull them through Tailwind.

2. Pin Description

Sometimes Pinterest doesn’t show the pin description when you are trying to repin something inside the platform. If you see something like this I usually assume this is a temporary test.

3. Board Name or Title

You need to have as many boards that can support the amount of content on your website.

For each piece of content you are saving on Pinterest, you should have at least 5 boards on your account that would be relevant to it.

4. Board Description

A lot of people skip board descriptions, but it’s yet another place you can tell Pinterest what your pin is about, and you can have so many other related keywords in the board description, compared to the Board title. If you can use it to your advantage, why not?

Pinterest has lots of interesting information on its official Pinterest Engineering blog on Medium. It’s interesting but also, for the most part, it’s written for other engineers and is kind of hard to read for anybody else. But I like checking those posts because they often mention in them things that will help us understand what other parts of Pinterest SEO we might be totally missing.

In their post called Understanding Pins through Keyword Extraction, they mentioned several text sources they use to extract keywords.

I also believe that these sources are listed perhaps are listed in the order to show us the hierarchy of important text sources. In this sense, Pinterest is looking at your page URL for a focus keyword, just like Google would. We already talked about board name and description and the next one is something that Pinterest again is doing just like Google – they are checking your page title and description.

• Pin title, description, url
• Board name and description
• Page title and description of the link
• Search queries that frequently lead to clicks on the Pin
• Names of objects detected in the image using a visual classifier

5. The next interesting text source is Search queries that frequently lead to clicks on the Pin. So this is similar to Google’s user behavior factors when they are observing with which searches users on the platform associate this pin more often.

6. And one more text source they mentioned here names of objects detected in the image using a visual classifier. You probably noticed that when you save an image on Pinterest it will often show in related images something visually similar to what you have on the background on your image. Remember, Pinterest is a visual search engine, right? This platform works pretty well with visual content on your pins, it can often identify objects on the images. If you have a woman with a laptop on the photo, Pinterest will definitely recognize the laptop as one of the objects on the photo.

7. Pinterest can also read the text that you have on your photos, or the text overlay you added to the pin.

Pinterest is using a technology called optical character recognition (OCR). Here is a quote from the blog post: We leverage OCR techniques to extract text from the image to obtain descriptive information of the Pin.

8. Now another thing you need to know about Pinterest search results is that they are personalized. And Overtime these results will become even more personalized and relevant through advancements in machine learning ranking.

9. Pinterest is also assigning the so-called “interests” to pins and uses them as one of the ranking factors.

10. Pinterest is using user engagement factors to rank your pins. It understands which of the pins are best based on how many pins the pin gets, how many comments and tried it photos were added by users.

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21 Comments

  • Anastasia Blogger
    Posted July 8, 2020 12:09 am

    Have any questions about Pinterest SEO? Let me know in the comments below 👇
    Get PINTEREST SEO CHECKLIST HERE:
    https://anastasiablogger.com/pinterest-seo-checklist/

    📹 FREE PINTEREST MASTERCLASS:
    https://anastasiablogger.com/pinterest-masterclass

    👩‍💻 PINTEREST SEO TRAFFIC SECRETS COURSE:
    https://anastasiablogger.com/pinterest-course-seo/

  • symbologee
    Posted July 8, 2020 12:09 am

    I'm getting really frustrated at Pinterest…I'm getting nowhere with this. I even think that they are ghosting my pins. I don't spam, I put good art images, I'm learning more about adding keywords into my titles. What gives?

  • anee
    Posted July 8, 2020 12:09 am

    Excellent.well done.

  • Kristy Good
    Posted July 8, 2020 12:09 am

    I learned so much from this video, thank you Anastasia! My question is in regard to saving your pin on 5 boards. At one time the advice I was given was to make a new pin each time you save a piece of content to a new board. Is that still true, or can I simply go back through my previous pins and repin the same one to another board?

  • Kay Farnell
    Posted July 8, 2020 12:09 am

    Anastasia, for a Pinterest newbie, this content is superb thank you. I have one question. Do Pinterest recommend 5 boards per topic (on your website) or 5 pins? I just want to make sure I have the basics right when setting up my account. Thank heaps.

  • Marie Roney
    Posted July 8, 2020 12:09 am

    Useful content, thanks

  • Dotty J
    Posted July 8, 2020 12:09 am

    thank you have only had my website for two weeks. I am in my 70's and it is my first blog. I am spending a lot of time learning and you are very helpful.

  • Kaptured Los Angeles
    Posted July 8, 2020 12:09 am

    Hello Anastasia what do you think about pinning other pins related to your e-commerce platform? For example for me it would be women’s accessories but women love fashion and make up as well as hair. Is it a smart love to create boards from those categories as well?

  • MissSassyPants
    Posted July 8, 2020 12:09 am

    Understanding SCO is so important to get your blogs and your Internet presence noticed. Thank you for such an informative video and of course shared to Pinterest!📌📌

  • Nitish Sundriyal
    Posted July 8, 2020 12:09 am

    hello mam, how are you? , my question is that I have created 200 images with different background but in those images, I used the same black color text box. so when I post the images on my Pinterest board so Pinterest is counted into repins or spam due to using the same black color text box?

  • 8D SERIES
    Posted July 8, 2020 12:09 am

    Love from India 😍

  • Sofia Zaffari
    Posted July 8, 2020 12:09 am

    Great video! I have a question regarding ranking on Pinterest. I published my pin and included all the key words on my pin title, description, board title and description and even my URL has the key words. When I try to search for my pin on Pinterest, I cannot find it no matter how many times I scroll down. Does it take time for your pin to rank high? Or is it a problem to have a title that is too long which includes other keywords?

  • Floatinq Spirit
    Posted July 8, 2020 12:09 am

    you are amazing! thank you personal teacher ahah

  • Yujun Wang
    Posted July 8, 2020 12:09 am

    Thank you very much, i learn a lot.

  • My PeHas
    Posted July 8, 2020 12:09 am

    Nice Tips! Thanks 🙂

  • S J
    Posted July 8, 2020 12:09 am

    Ana, if I create a pin and then create 10 variation of that pin with different images but all of them having the same url ( landing page) how often I can post these pins ( different images , same landing page) into the same board?

  • S J
    Posted July 8, 2020 12:09 am

    Ana, how can I know a pin is a rich pin?

  • Nitish Sundriyal
    Posted July 8, 2020 12:09 am

    suppose I created a board – "motivational quotes for life in Hindi" and I have 100 images to put on this board so can I used the same title and description in all pins? if your suggestion is no so how can I give the title and description please give me an example.

  • C C
    Posted July 8, 2020 12:09 am

    Hi, do you have a video on explaining how to use trends.pinterest.com to do research? Or, is it a useful tool? should I only aim on the highest search volume keyword? but will these high search volume kw have higher competition?

  • Nitish Sundriyal
    Posted July 8, 2020 12:09 am

    hello mam, I am a big fan of you. my problem is that I have running a quotes based Pinterest account for the last 2-3 months but I am not able to grow quick and fast of my monthly viewers and not able to get more clicks on images. so can you please suggest me how can I give the title of my boards and how can I give the description and title of pins. here is my Pinterest account link https://in.pinterest.com/statusbookmark/ if you have a little bit of free time so please mam go and check my account and please suggest to me what can I do to grow the monthly viewers.

    and please give me the advice when you check my account

  • Pia Weinberg
    Posted July 8, 2020 12:09 am

    Hi Anastasia, thank you for this great video.
    My question is, how to cope with different languages. Our main language is english, but we are very active in France and Germany. How to manage your descriptions and also your board names. Can you use multiple languages in your boards and seo?
    I guess for pins it is best to seperate per language and link to the correct language domain. I can’t find any information on this topic.

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